A Segment Success Story
Transforming Segment’s CDP Week into an Immersive Virtual Experience
When leading customer data platform Segment shifted its CDP Week conference to a virtual event, they enlisted Attitude to produce remote video presentations for an impressive roster of over 25 international speakers.
The Segment team was thrilled with the results of our collaboration, and their first virtual CDP Week was a huge success, drawing thousands of attendees from around the world.
“Best video production experience we’ve had! Alan is such a pro — I’d recommend his work to anyone under the sun.”
— Maya Spivak, Head of Global Marketing & Comms at Segment
Equipping Speakers with the Tools for the Job
The first step in transforming CDP Week into a virtual experience was ensuring that all speakers — regardless of their location or home setup — had the tools to record high-quality video presentations. We used our deep knowledge of video production equipment to build a compact yet powerful camera toolbox that was distributed to speakers, allowing them to produce recordings that looked great, while establishing a uniform level of video and audio quality across conference content.
Included in the Toolboxes:
HD Webcam
Compact lighting system
Desktop tripod
Video kit accessories, cables, and adapters
Crafting Cohesive Creative
Presenting a cohesive virtual event meant ensuring the overall creative direction of the conference remained consistent across web and video assets. We created a video graphics package inspired by CDP Week branding.
High-Quality Recording
We developed a unique video capturing system and workflow that would be both easy for conference presenters to execute and produce high-quality video and audio recordings.
Putting the Pieces Together
Once we had the raw footage recorded, we shifted to post-production, polishing each video presentation into polished brand content for thousands of CDP Week attendees to enjoy.
